Although shoes are often the last item you add to an outfit, their grounding effect naturally draws the eye and can completely transform your overall look. Choosing the right pair can therefore feel overwhelming, but this is exactly what this guide is for. Below, we outline a few key factors to consider when selecting shoes for any outfit. Keeping these principles in mind will help guide your decision-making process and enable you to make more informed styling choices.


Hemline and Silhouette

Sleek, minimalist slingback pumps paired with a boldly patterned maxi dress to create a balanced look.
Chunky platform combat boots in dark grey, perfect for anchoring a mini skirt ensemble.

Proportion can make or break an outfit, and shoes play an important role in achieving this visual balance.

When paired with shorter hemlines, shoes are fully exposed and become the focal point of the lower half. Bold, chunky styles therefore serve as the perfect anchor for miniskirts and denim shorts. Meanwhile, slim, low-profile shoes work well with longer hemlines, such as maxi dresses, as they add little visual weight, creating a more balanced look.

The same principle applies to silhouette. Pair loose, relaxed silhouettes with slim-cut shoes to avoid a bottom-heavy look. Conversely, fitted silhouettes work well with chunky shoe styles, as they help offset the added volume.

That said, this is a rule of thumb rather than a strict one. With careful styling, wide-leg trousers can still be paired with chunky sneakers, for instance, to create a well-proportioned look.


Toe Shape and Coverage 

Patent pointed-toe slingback flats paired with a tailored blazer dress for a polished finish. 
Round-toe Mary Jane flats styled with a casual-chic bubble-hem skirt and knitted long-sleeve top.

Paying attention to the quiet details that people often overlook can help you stand out. One such detail is the toe shape of your shoes, which can influence the overall proportions of your outfit and how it is perceived.

Pointed toes create a clean, elongated leg line for a sleek, polished finish. Rounded toes, on the other hand, have a softer aesthetic that feels more casual, relaxed and grounded. As a general rule, the former pairs naturally with tailored workwear, while the latter complements laid-back, off-duty looks, creating a sense of visual cohesion.

Toe coverage is another factor to consider. Covered-toe shoes are better suited to formal occasions and cooler weather, while the playful nature of open-toe styles lends itself to casual celebrations and warmer climates.

Because toe coverage affects the amount of skin on show, it can subtly influence the overall proportions of an outfit. Consider the shoe’s visual weight and style the rest of your look accordingly to create a harmonious silhouette.


Colour and Material

Matching colours and textures creates a consistent, visually cohesive look. However, deliberate styling contrasts can be just as impactful, lending an intentional quality to an outfit that feels considered.

Colour  

Black pointed-toe pumps, a versatile choice for everyday wear. 
Red flats paired with the matching Arwen studded bag for a refined, coordinated look.

When in doubt, choose neutral-toned shoes in black, white or brown. Versatile and foolproof, they will complement virtually any outfit with ease.

Colourful shoes are a great way to make a look stand out, but they can be trickier to style. Pair them with neutral clothing to let them take centre stage while reducing the risk of clashing hues. Alternatively, match the colour of your shoes to another element in your outfit, such as your bag or top, for a refined, coordinated look.

Prints and patterns are another effective way to make a statement. Animal prints lend a bold, directional edge, checks exude a classic, preppy charm, while stripes offer a subtle pattern that is easy to incorporate into an everyday wardrobe. Each evokes a distinct mood, so choose the one that best complements your outfit.

Material 

Suede heeled sandals styled with a soft, drapey cotton skirt to create textural contrast.

Casual canvas shoes pair effortlessly with weekend-ready denim, while sleek leather styles complement and elevate elegant silk dresses. Matching textures that evoke the same aesthetic is a simple styling principle that will help ensure your shoes feel cohesive with the rest of your outfit.

However, deliberately contrasting textures can create visual interest and add dimension to a look. For instance, pairing smooth satin with rugged denim creates a striking juxtaposition that feels layered and dynamic. 

Finally, consider the season when choosing your shoes. Suede and leather are ideal for the colder months, as they offer warmth and a richer, more substantial finish. In warmer weather, lightweight materials such as canvas and raffia complement breezy ensembles while reinforcing the relaxed mood of the season. If you are investing in a pair of suede shoes, be sure to check out our guide on how to clean them and keep them looking their best.


Occasion and Dress Code

Strappy tubular wedge sandals in black, a chic choice for casual dressing.
Slingback Mary Jane pumps in burgundy, ideal for smart-casual and semi-formal occasions.

The occasion and its dress code are key factors that will shape your footwear choice. For instance, a casual garden party calls for flats or strappy sandals, while a smart-casual networking event is better suited to loafers or block-heel pumps. For a formal black-tie celebration, elegant heels remain the most appropriate choice. That said, heels are not reserved solely for dressier occasions. If styling them in a laid-back way sounds counterintuitive, our guide on how to style casual heels offers inspiration.

This is one area where contrast is generally best avoided. Pairing sneakers with an evening dress or stiletto heels with athleisure creates awkward combinations that undermine the outfit’s overall cohesion. Comfort and practicality should always remain top of mind. Consider the weather, time spent on your feet and the amount of walking involved, then choose your shoes accordingly.


Heel Height

Peep-toe platform heels paired with a maxi lace dress to create a flattering, elongated silhouette.
Burgundy patent Mary Janes styled with high-waisted shorts for a leg-lengthening look.

This ties back to the important role shoes play in creating a visually balanced outfit. As heel height influences the body’s overall proportions, it deserves careful consideration during the styling process.

Let the hemline and occasion determine the height of your heels. Maxi skirts, for instance, pair best with taller heels, which create a flattering lift and prevent the silhouette from looking bottom-heavy. They are also a more appropriate choice for formal occasions such as ballroom weddings and black-tie dinners.

Flat shoes and low block heels, on the other hand, complement cropped trousers or micro shorts by grounding the look with understated ease. They are ideal for more casual occasions, such as weekend brunches and daytime parties, where comfort can be prioritised without compromising on style.


To sum it up, some of the most important factors to consider when choosing the right shoes for any outfit include the hemline of your bottoms, the colour and material of your shoes, and the occasion you are dressing for. Ultimately, the goal is to strike a visual balance and create a well-proportioned look. With these styling principles in mind, explore our wide selection of shoes to find the perfect pair — or two — to complement your go-to outfits.

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