A PROJECT THAT BRINGS A FRESH PERSPECTIVE.

We have teamed up with talented designers to showcase the CHARLES & KEITH collection alongside their outstanding creations that express their unique style personalities and compelling fashion identities.

A TEAM WITH A DREAM

KUBEKO is an emerging New York–based label led by a collective of collaborators who draw on their varied perspectives, backgrounds and experiences to create a unified language through fashion. Its visual identity exudes quiet strength, amplified by subtle yet striking details that act as narrative cues, deepening and driving the brand’s story.

CRYING BOY IS A FICTIONAL MUSE CREATED BY THE KUBEKO TEAM TO FURTHER THE NARRATIVE.

He embodies their mutual state of mind — caught between ambition and inaction, longing to explore the world yet trapped by their own thoughts. His character also serves as the inspiration behind their debut collection, in which the team imagines what Crying Boy would wear and brings those ideas to life.

“WE THOUGHT A LOT ABOUT ‘WHAT WOULD CRYING BOY WEAR?’” THE TEAM SHARED WITH CHARLES & KEITH.
“WE WORKED WITH THEMES SUCH AS HOPE, LONGING AND UNHATCHED DREAMS.”

For instance, Crying Boy’s tears are represented through elongated Peter Pan collars, droplet-shaped ties and softly curved pockets. Paired with our structured Allyn bags, these elements strike a delicate and intentional balance.

KUBEKO’S ETHOS IS:
“WE PRESENT YOU NEITHER THE BEST NOR SECOND BEST, BUT WHAT IS PURELY OURS — WORN, CARRIED AND ENGRAVED IN FONDNESS.”

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