Our eco-conscious new packaging is made with upcycled sugarcane materials
In tandem with the debut of our new graphic identity, we have also taken a step towards sustainability by redesigning our packaging to align with the new visual language. Reflecting our commitment to environmental responsibility, this is packaging with a purpose.
Every component, from shoe boxes to shopping carriers, is meticulously crafted with responsibly sourced materials, including recycled sugarcane pulp. Processed from sugarcane stalks, this pulp serves as an eco-conscious substitute for conventional paper and packaging materials. Beyond its environmental benefits, this sustainable material also showcases an au naturale grey hue, which is a longstanding element of our branding. It represents a harmonious blend of style and eco-consciousness.
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